Why the CHANGE Framework Will Change the Way You Build Daily Habits
- Brad Young

- Apr 8
- 5 min read
Let’s be real for a second: we’ve all been there. It’s Sunday night, you’re feeling inspired, and you decide that tomorrow is the day everything changes. You’re going to wake up at 5:00 AM, hit the gym, eat a salad for lunch, read fifty pages of a professional development book, and finally start that side hustle.
Then Monday morning rolls around. The alarm goes off, it’s cold outside, and suddenly, that version of you from last night feels like a complete stranger. You hit snooze, grab a donut on the way to work, and tell yourself you’ll "start for real" next Monday.
The problem isn’t your willpower. The problem is that most of us try to build habits in a vacuum. We focus on the action without looking at the ecosystem that supports it. That’s exactly why I developed the CHANGE framework. In my book, CHANGE, I break down how personal transformation isn't just about doing one thing differently: it's about aligning your entire life toward a new result.
If you’re tired of the "start-stop" cycle, it’s time to look at your habits through a different lens.
What is the CHANGE Framework?
The CHANGE framework isn't just a catchy word; it’s an acronym for the six essential pillars of lasting transformation. When you use all six, habits don't just "stick": they become a part of who you are.
Here is how we break it down at Brady Young Change:
Communication
Habits
Attitude
Network
Goals
Education
When you try to change a habit using only the "H" (Habits), you’re fighting an uphill battle. But when you wrap that habit in the right communication, attitude, network, goals, and education, the transformation becomes inevitable.

C: Communication (The Power of Identity)
Most people think communication is just about talking to others. But the most important communication happening in your life is the one happening inside your own head.
In my book Business Decision Making, I talk about how the internal narrative of a CEO determines the success of the company. The same is true for your life. If your internal communication is, "I’m trying to be a runner," you’re giving yourself an out. "Trying" implies the possibility of failure.
Instead, use the CHANGE framework to shift your identity through communication. Instead of saying "I'm trying to eat healthy," say "I am the type of person who fuels my body with high-quality nutrients." When you communicate this identity to yourself and others, your brain begins to seek out actions that align with that identity.
H: Habits (The Mechanics of Transformation)
This is the core, but it’s often misunderstood. We tend to go too big, too fast. We want the "overnight success" story, but transformation is a game of inches.
In the CHANGE framework, we focus on atomic shifts. If you want to build a habit of reading daily, don’t start with an hour. Start with one page. If you want to start a fitness routine, start with five push-ups. The goal isn't the intensity; it’s the consistency. You have to prove to yourself that you can show up before you can worry about the results.
A: Attitude (Reframing the "Have To")
Your attitude is the filter through which you see the world. If you look at a new habit as a chore: something you have to do: you’ve already lost. Your brain is wired to avoid pain and seek pleasure.
The CHANGE framework teaches you to shift your perspective from "I have to" to "I get to."
"I get to move my body so I can stay healthy for my kids."
"I get to work on my business so I can create financial freedom."
This shift in attitude turns a daily habit from a burden into an opportunity. It’s a small tweak that makes a massive difference in your long-term adherence.

N: Network (Your Inner Circle)
You’ve heard it before: you are the average of the five people you spend the most time with. If your network consists of people who complain, settle for mediocrity, and mock self-improvement, your new habits will die on the vine.
Building a high-performer inner circle is a non-negotiable part of the CHANGE framework. You need people who hold you to a higher standard than you hold yourself. If you want to build better business habits, hang out with people who are further along in their career than you. If you want to get fit, join a community where fitness is the norm, not the exception.
G: Goals (The Roadmap)
A habit without a goal is like a car without a GPS: you’re moving, but you don’t know where you’re going. Your habits need to be anchored to a "Why."
In the CHANGE framework, we set micro-goals that lead to macro-results. Don't just say "I want to be rich." Define the business decision-making processes that will lead to a specific revenue target by a specific date. When your daily habits are directly tied to a goal that excites you, staying motivated becomes much easier.
E: Education (Continuous Learning)
The final piece is education. You can't change what you don't understand. If you're trying to build a habit of better financial management, you need to educate yourself on how money works.
This is why I’m such a big advocate for continuous learning. Whether it’s reading a book, attending a seminar, or listening to experts, you need to feed your brain the "why" behind the "what."
For those of you looking for a daily dose of education and inspiration, I highly recommend checking out our latest podcast episodes here: https://www.art19.com/networks/podcentral-publishing-network. We dive deep into these pillars with world-class experts who are living the CHANGE framework every day.

Actionable Transformation Strategies
Ready to put this into practice? Here is a step-by-step guide to applying the CHANGE framework to a single habit this week:
Pick One Habit: Don't try to change your whole life at once. Pick one thing. Let’s say it’s "Writing for 15 minutes every morning."
C (Communication): Tell three people today: "I am a writer, and I write every morning." Notice how that feels.
H (Habit): Set your environment. Put your laptop or notebook on your desk the night before. Make the "start" of the habit take less than 30 seconds.
A (Attitude): Every time you sit down to write, take 10 seconds to think about how lucky you are to have a voice and a platform.
N (Network): Find a writing group or a friend who also wants to write. Check in with each other daily.
E (Education): Spend 10 minutes a day reading about writing techniques or listening to a podcast about the creative process.
Why This Works
The reason the CHANGE framework is so powerful is that it addresses the human element of growth. We aren't robots. We can't just be "programmed" with a new routine. We are emotional, social, and intellectual beings.
When you address your communication, your attitude, and your network, you are removing the friction that usually stops people in their tracks. You are creating an environment where success is the path of least resistance.
In Business Decision Making, I emphasize that the best decisions are those made with a clear framework and a long-term perspective. Building habits is the most important "business decision" you will ever make for the "Company of You."
Final Thoughts
Transformation doesn't happen in a vacuum, and it certainly doesn't happen overnight. But with the right framework, it does happen.
Stop beating yourself up for not having enough "willpower." Start looking at your ecosystem. Are you communicating the right identity? Is your network lifting you up or pulling you down? Are you educating yourself on the process?
If you want to go deeper into these concepts, pick up a copy of CHANGE or Business Decision Making. These aren't just books; they are blueprints for the life you’ve been dreaming of.
You have the power to change. You just need the right tools to do it.
Let’s get to work.



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